“Como os assessores tentam evitar notícias negativas”
(via Pontomedia)
“The PR Playbook
(CBS) This column was written by CBS News correspondent Sharyl Attkisson.
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As someone who’s done a fair amount of investigative reporting, I’ve been encountering strikingly similar tactics employed by many press agents for government agencies (under both Democrats and Republicans), corporations, plaintiffs’ and defendants’ lawyers, non-profits and other entities when they perceive a negative story is coming their way.
Recently, when comparing notes with fellow investigative reporters, I learned I’m not the only one noticing these common strategies. In short, they seem to be operating from the same playbook. If there were such a playbook, it might read something like this.
2005 Top Ten Tactics to Influence Negative News: The PR Playbook (…)
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